PROMOFABRIK GbR - News / Neue Releases / OUT NOW: Digital Factor - look back to go forward

OUT NOW: Digital Factor - look back to go forward Indeed, the music has to get louder. Music and its visuality is distributed more and more broadly via the Internet. It is between Youtube and Musicload where the ears of the listeners are not hit with the quiet tones. No, the opposite is the case. This also goes for the gentlemen of the Electro-EBM formation Digital Factor in the 15th year of their existence. After the release of an album in 2006 with “One More Piece” (Wannsee/edel) on which the Electro Formation showed rather calmer tunes, the band now dedicates themselves back to the harder Electrogefilden. Thus Digital Factor are raving on “look back to go forward”  (Lukotyk/Prussia/Rough Trade) with stretched analog sequences and harsh rhythms. They actually look back to go forward, and attach themselves to their success albums such as “relation chip” (Hyperium/Indigo) from 1994 or “On Demand” (Hyperium/SPV) from 1996. Meanwhile, those CDs are completely sold out, and “look back to go forward” can certainly close this gap. “Before the production of the new album we have listened a lot to our old stuff, and had a lot of fun with it,” says Torsten Heise, initial member and owner of the Digital Factor studio. And that you can be certain about. Already with the opener “look back to go forward” the three gentlemen are becoming concrete. Here they play with the charme of the Elector-EBM in its actual sound wrapping. The second track of the album, “Dein Herz” shows their attachement to the past of the 90s in the remix of the electro heros of Steril. Songs like “Dopamin” or “Don’t wait” will remind the listeners also of the beginnings of Digital Factor. “While listening to our old stuff we have wondered how they would sound today. That was basically the starting point for the production of look back to go forward,” explains Mike Langer, also an initial band member. And so the usual hardness of the band seeps through the whole album only to be interrupted by some calmer tones like the extraordinary "Picture" or the conclusion of the CD "Beauty Queen." The musician who reside in Altenburg and Dresden roam with their texts in very different themes. They range from the use of natural drugs ("Dopamin"), the problems with the uncontrollable part of the Ego ("Face to Face") to the dark, satirical fear of every day live situations ("This is a test"). By the way, the album has been mastered in the Phage Studios (Front 242, Kirlian Camera, Das Ich) by Leo von Leibnitz. Loud and hard has always been the domain of one of the first Electro EBM bands from East Germany. This is how DigitalFactor present themselves since their formation in 1993, and one is used to hearing them live. "We are anxious about every album because it is a reason for us to play live again," states Guido Litke of DigitalFactor. Therefore, the three gentlemen will look back to the stages of Europe in order to rock forward. Style: Electro / EBM Tracklist: 01. Look Back To Go Forward     02. Dein Herz (Steril Remix)     03. Face To Face             04. Dopamin             05. Picture             06. Don't Wait             07. Cogwheel 08. EGA (East German Attitude)     09. Dance To My Beat         10. He Was One Of These Guys     11. Electronic Body Makers         12. This Is A Test             13. Beauty Queen Foundation: 1993 Bandmember: Mike Langer (synth/voc) Guido Litke (guit/dr) Torsten Heise (synth/voc) Release-Date: 23-01-2009 Order: www.poponaut.de BandWebsite: www.digitalfactor.de Band @ Myspace: www.myspace.com/digitalfactor Label: www.lukotyk.com print Site | 23-01-2009, 00:01:00 | Lucy - Promofabrik Team

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